Market Research: 12,500 Consumer Questionnaires Evaluated
12,500 forms efficiently processed – over 416 hours saved
12,500 forms efficiently processed – over 416 hours saved
A market research institute conducted a large-scale consumer study and faced a massive challenge: 12,500 hand-filled questionnaires with complex response formats needed to be digitized and analyzed as quickly as possible. Each questionnaire contained 45 questions with different formats – demographic data, Likert scales, multiple-choice questions, and open text responses. Handwriting varied significantly, checkboxes were sometimes illegibly marked, and open responses required precise transcription. Manual entry at 2 minutes per questionnaire would have meant over 416 work hours – equivalent to more than 2 months of full-time work for one person. The results were urgently needed for client presentation.
Paper questionnaires had to be digitized for statistical analysis. Manual entry of 12,500 questionnaires at 2 minutes each would have taken over 416 hours or 52 working days (more than 2 months full-time).
formalogix handled the entire process:
Scanning all 12,500 paper questionnaires
AI-powered recognition of all question types
Transcription of open text responses with quality assurance
Structured data output for SPSS/Excel-compatible analysis
12,500 questionnaires processed efficiently and error-free
Completed in just 5 working days
Saved over 416 hours (52 working days = 2+ months full-time)
Fully structured datasets ready for statistical analysis
Maximum data quality for valid market research results
Timely client presentation with well-founded insights
"Without formalogix, we would have needed months to digitize the questionnaires. Instead, we were able to present well-founded market analyses on time and convince our clients."
Project Manager Market Research, Research Institute
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